Brooklyn Research was tapped to add interactivity to ID Magazine’s Future Fashion show. Complete with holographic models and virtual worlds, this show was a playground for new technologies. This first of it’s kind show leveraged smart phones and wearable devices to create an immersive event for everyone participating.

We created a custom app for the Samsung Galaxy Note 3 and the Samsung Galaxy Gear that allowed the audience to project live drawings onto the models or choose from backgrounds and outfits during the show. The models took part in the fun by snapping pictures throughout the event via Samsung Galaxy Gear which were live streamed during the event and after party.

The party is over but you can still visit the companion site we built to explore the collections. See it here!

Clients: ID Magazine

Agency: Good Company, Vice