Lexus kicked off the 2014 New York Fashion Week with their annual Design Disrupted event. This year they highlighted British designer Gareth Pugh via an immersive fashion presentation. Brooklyn Research was brought in to help create the interactive portion of the performance.
We created a mechanism that enabled users to control larger than life videos of the work. Waving a hand allowed user’s to move a video sequence forward and backward, as slowly or quickly as desired, allowing a deeper experience with Pugh’s sumptuous works. Flicking a hand selected the next video for viewing, but we noticed most people quickly found a favorite.

Client: Lexus, Gareth Pugh

Agency:Good Company